Student Cook of the Year


LoSalt student cook of the year


To appeal to younger consumers, engage media opinion formers and align LoSalt with cooking cheap, healthy and exciting meals.

Consumer insight

30% of students can’t boil an egg – we wanted to encourage and celebrate students who love to cook.

Student cook of the year


Student Cook of the Year. We conducted research amongst 500 students and launched a unique award scheme with the support of the Guild of Food Writers. We secured a prestigious foodie judging panel and awarded one student the prize. A supporting media relations campaign ensure extensive branded coverage and awareness.


62 items of branded coverage – double our target. Audience reach of 3,500,000.