Play More

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Build on the good work of Play More extending the usage of Sudocrem from babies to children.

Consumer insight

The average British child now spends just 5 hours a week playing outside, but 45.5 hours in front of the TV.


Sudocrem Play More, a campaign to promote outdoor play and help nurseries to improve their outdoor play facilities. This time, supported by Chris Packham and now in its fourth year, Play More has delivered outstanding results and won the Highly Commended PR Campaign for a Licensed Medicine in the 2019 OTC Awards.


  • 150+ Items of coverage
  • 1.2bn Reach overall
  • 6.5m Social shares
  • 2k Entries
  • 70 Regenerated playgrounds