TheraTears 5 in 1 Eyecare

Highly-commended

Earth Friendly Range

“Such a stand out entry from DenTek. Prestige has put its eco credentials at the centre of the brand - not only with their packaging, but also product componentry for a true end-to-end sustainability message.”

“Excellent achievement on exceeding many of the KPIs. With a clear uplift in sales it’s a job well done by Prestige.”
OCT JUDGE

My Little Masterpiece

“A fun campaign which engaged its target audience to feel part of it. Key message delivery was good and it managed to get cut through with strong coverage at a time when the media would have been saturated with stories about the Jubilee and Royal Family.”

“I love the Sudocrem campaigns. They are creative and insight-led and this one doesn't disappoint. Excellent results too!”
OCT JUDGE

Earth Friendly Range

“A well-executed, simple and engaging campaign that really cuts through in spite of ident restrictions. I loved the clever use of animals to highlight the brand's eco credentials.”

“DenTek is one of the first OTC brands to address the eco demand from consumers which is reflected in the results. I think the campaign itself has cut through because of the humour used and Prestige has thought about metrics going way beyond just sales. I think this is a really well executed and thought through piece of NPD.”
OTC Judge

Social Media

Soothing the Smallest

"My little Charlotte (well not so little now) was born prematurely, she has grown into a funny, confident & happy toddler...It’s so important to be able to give back and raise much needed funds for the already stretched NHS." Laura Tobin

"I’m so happy to share this truly amazing collaboration with you.... A cause super close to my heart & one that helps sick & premature babies get the best start in life" Georgia Jones

Colic Awareness

“From Mother with Love was a really hard-working campaign for Infacol which activated key influencers to generate personal and emotive content for a receptive online community of parents.”
OTC Judge

Soothing TV advert

“A brand with a great and long tradition in the UK, Teva’s latest campaign for Sudocrem combines to great effect real-world evidence of consumer benefit with real insight into the challenges of parenting.”
OTC Judge

Get Out and Grow

“Teva captured relevant trends beautifully with its campaign for Sudocrem. By focusing on gardening, the company tried to get children away from technology, outdoors into the garden, creating an inspirational campaign. Very impressed.”
OTC Judge

Play More

"Sudocrem leads the field in creativity and execution in the OTC space. Medicine PR doesn’t have to be about features and benefits"

"‘It is always hard to build on a successful campaign year after year, but Sudocrem’s really creative idea did just that, giving the ‘play more’ concept a new angle for the brand and securing a great endorsement from Chris Packham"
OTC Judge

Changing Room Award

"A beautiful way to leverage the Sudocrem brand equity whilst also having a really meaningful impact. Great return on investment too"
OTC Judge

Play More

“Creative, warm, engaging and emotive, Sudocrem’s campaign brilliantly targeted nursery workers who use the product to treat babies’ nappy rash. This campaign was based on a strong insight and expertly executed.”
OTC judge

Colic Awareness Month

“By teaming up with UK charity Cry-sis, Infacol found an innovative way to raise awareness of colic, a common problem in infants.”
OTC Judge

Baby Changing room Awards

“Sudocrem edged it with a positive approach that not only allowed the brand to be the hero, but also offered longevity beyond the launch year.”
OTC Judge

I am beautiful

“The ‘I am beautiful’ campaign for Exorex challenged perceptions about psoriasis by focusing on the condition while portraying a very positive image.”
OTC Judge

Play More

“As part of a wide-reaching and worthy campaign, Sudocrem gave something back to the relevant audience by way of support.”
OTC Judge

Charm Bracelet

“An experiential stunt is a clever way to generate news in a short window of opportunity and the visual appeal of the sledge run clearly had commuters reaching for their smartphones in significant numbers.”
OTC Judge